$100K → $190K

Dry Duck Basement Waterproofing was not a startup. Before DryScale, the business was already doing roughly $100,000 per month in revenue — a real operator with crews, a pipeline, and demand. The question was never whether Dry Duck could do the work. It was whether a properly built acquisition system could add another gear on top of a business that was already moving.

In the first month working with DryScale, Dry Duck's revenue jumped to $190,000 — nearly doubling month-over-month, and the added ~$90K came from one channel: Meta Ads. No new service line, no acquisition, no second location. The same business, with a Meta engine bolted onto the front of it and a follow-up system behind it, produced almost twice the monthly revenue it had been doing on its own.

It started fast. Within the first seven days of go-live, Dry Duck closed a $19,000 job off just $667 in ad spend — a 28.5x return on the opening week, before the algorithm had even finished its learning phase. That early win was the tell: when the Meta build, the qualification layer, and 60-second speed-to-lead all launch at once, the first week of paid traffic doesn't have to be a write-off.

The build itself was the lean playbook: homeowner-POV creative, a qualification form screening on homeownership and service area, server-side CAPI from day one, and broad targeting with geographic + homeowner layers only. The qualification layer kept renters, out-of-area calls, and budget-dry inquiries off the calendar so the crews only saw real buyers. Meta filled the top of the funnel; speed-to-lead and follow-up made sure the leads turned into signed jobs instead of cold quotes.

From $100K to $190K in a single month, on one paid channel. That's not a business being built from zero — it's a business that was already working getting a second engine added to it.